11/22/2023 0 Comments Top hype songs 2018![]() Some gentle guidance is all an artist capable of making a song like “Another Day” needs. If executed with the same business saviii that made so many Louisianan artists legends, Cash Money West could provide the capital and national marketing necessary to help artists like Saviii 3rd succeed. With the recent addition of Blueface to the Cash Money West roster, it appears as if Birdman and Wack 100 are banking on the belief that the expansive talent pool and buzzing creative output of L.A.’s local music scene will resonate with a larger audience. A slice of life with a hook anyone could latch onto. It’s a true-to-its-title, day-in-the-life tour of Saviii 3rd’s hometown, with an accompanying video that provides another layer of specificity to the calculated depiction of him and his surroundings. “Another Day” became a regional behemoth in the spring, then expanded outwards beyond the ultra-specific streets that the Long Beach rapper references throughout the track. Signing Saviii 3rd was the first smart decision Cash Money West made after Wack 100’s pitch to Birdman led to the establishment of the offshoot earlier this year. “Big Chop” is short because it can’t be compressed any shorter, because its end bleeds into its beginning. ![]() Sometimes songs are short because they can’t go anywhere else, and sometimes they are short because they shouldn’t go anywhere else. The result is music that is compact, stretched taut with a tension that doesn’t derive from menace but from materials that are drawn to their limit. The South Central rapper revels in the sentence as a complete form: the meticulously-placed rhymes and straight-faced wordplay (“I know I’m what you need, but what you want from me?”) could easily be transposed onto a 2010 YouTube cypher. The raps are geometric-syllables jut off each other at 90 degree angles, forming phrases that are flipped and rotated ad infinitum before Tetrising into place without leaving a gap behind. It’s frigid and barren, and his most immediate work. AzChike – “Big Chop”ĪzChike is minimalist to the point of being practically Spartan. The Lil Rece-produced “Big Chop” lasts just a minute and forty seconds, tied together by what can’t be more than four or five MIDI sounds. In an era where gatekeepers want to scrutinize your every musical choice for deviancy from the acceptable norm, “I Love It” is as fun as it is dumb, and proof that rap is still a vital middle finger to the stifling norms of decency. It beats Primal Scream therapy with Kid CuDi. Kanye meanwhile, abandons his woe-is-me seriousness in favor of the role he was born to play: Rap’s dirty uncle, disguising lecherousness in a ridiculous Spike Jonze video. ![]() Instead, he (somehow) rhymes dork with McLovin, an act that will earn him more money than your favorite extra serious musical act’s entire album run. Pump’s auto-tuned warbling doesn’t stretch the boundaries of rap like say, Young Thug’s, nor does it break new lyrical ground. “I Love It” is rap’s adolescent id, the audio equivalent of that kid in the back of the classroom making fart noises while the teacher’s facing the board. ![]() This is 2018’s answer to The Beastie Boys’ “Girls,” NWA’s “She Swallowed It,” Snoop Dogg’s “Ain’t No Fun,” and a hundred other politically irredeemable singles seemingly written to piss parents off. If you’re reading this, you’re probably an adult, which makes the song irritating by default, but that grating quality is also what makes it so vital to Hip Hop. “I Love It” is the dumbest rap song of the year, a goofball lark lobbed at your playlists by an overgrown man child desperately clinging onto his celebrity and a cut rate SoundCloud rapper that serves as the SoundCloud rap generation’s answer to powderpuffs like Ja Rule or Hammer. Your support is very much appreciated and needed. If you enjoyed this article, please consider donating a few bucks to the Patreon. Lastly, it takes a tremendous amount of time to curate, write, edit, and format this list. Yes, this list is intended to be read entirely in the voice and cadence of Blueface. However, we don’t believe in your favorite corporate rap songs still ripping off Juicy J. In the best LA rap year of the decade, we believe in home field advantage. Or maybe you should just stick to reading algorithms. If they still didn’t make that, maybe they shouldn’t be your favorite artist anymore. If you’re mad that your favorite artist isn’t on here, they probably made the best albums list dropping very soon. A few notes on the list: As always, one song per artist.
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